Digital Marketing Agency — The debate on whether business owners should be managing their own marketing vs hiring an expert has been on for some years now. But here’s one secret most successful business owners understand and practice that no one is probably telling you — it’s far easier and less expensive to grow a business by focusing on your core business functions and outsourcing other duties to professionals.
As an entrepreneur myself, I can totally relate to entrepreneurs when they try to juggle multiple responsibilities and DIY every single business function– including paying taxes! Most of the time, we support decisions like these with claims such as: “Doing X isn’t really hard. I can learn everything about it myself, so why outsource?” or “My business is just starting out so I can’t afford to hire an expert now”.
As an entrepreneur bootstrapping a business, it’s certainly alright to wear several hats, but the reality remains that nothing could be more detrimental to the growth of your business than throwing average shots in the marketplace, especially in the area of marketing. This is clearly because there is no telling what effective marketing – especially in the digital space– could help any business achieve. Assuming your strategy involves saving a few hundred dollars a month on digital marketing while attempting to be your company’s “Ninja digital marketer”, any random business out there that is backed up by a smart digital marketing agency team can steal your customers overnight.
In the end, there are basically three ways to optimize your chances of success when it comes to marketing your business online:
- Spending a few years in learning how to become a digital marketing ninja yourself
- Employing a team of full-time digital marketing ninjas into your company
- Outsourcing your marketing to internet marketing company
But let’s face it – most entrepreneurs or business owners are always busy and hiring full-time web marketing experts could be expensive, especially when starting out. So the likeliest of options that could flexibly fit your budget is to outsource your digital marketing campaigns to a reliable team, who can work with you in achieving the marketing goals of your business.
Hire A Digital Marketing Agency Toronto Vs Do it Yourself (DIY)
The city of Toronto is the provincial capital of Canada and evidently the most densely populated in the whole of Canada. Having a population of 2,731,571 in 2016, which makes it the fourth-most populous city in North America behind the city of Mexico, New York, and Los Angeles. Toronto is central to the Greater Toronto Area (GTA), the most populous metropolitan area in Canada and anchors the Golden Horseshoe, a heavily urbanized region that is home to 9.2 million people, or over 26% of the population of Canada. The city is widely known to the most multicultural and cosmopolitan cities in the world. Subsequently, Toronto is also recognized as the most dynamic and innovative hub for technology, which makes it Canada’s main point for technological research and development.
That being said, why hire a digital marketing agency Toronto? Here is why.
1. Gain instant access to the marketing expertise of an entire team
By working with a digital marketing agency Toronto, you get instant access to a full squad consisting of marketing strategists, search engine optimization specialist, creative writers, designers and social media experts who are committed to channeling their years of knowledge and experience in helping your business achieve its marketing objectives. At the heart of digital marketing lies planning, researching, creating and implementing digital marketing strategies that work. So obviously, with the help of an agency, you will get better results and more marketing ROI than someone who either attempts to handle their own marketing themselves or even hires a freelancer to handle the entire marketing of the business.
2. Build consistency in your marketing without becoming overwhelmed
Getting results online requires consistency. Let’s assume that you have the skill sets of an experienced digital marketer, it’s easy to get started yourself with a lot of energy and enthusiasm, but keeping up with the initial tempo over a long haul while managing other equally important aspects of your business is difficult. Eventually, you may get overwhelmed and find yourself scaling down on writing new blog articles, writing email newsletters, optimizing your website for organic traffic, and engaging with your audience on social media. And once that happens, any prior success you achieved online may slowly begin fading away. If you, however, choose to work with an agency, you never have to worry about the dozens of tasks you have to do each day to build or maintain your ratings online.
3. You receive fresh perspectives and insights about growing your business
Working on your business everyday makes you accustomed to the processes and procedures that have generated positive results in the past. And while this is good in itself, it could possibly stand in the way of progress over time. This is one of the reasons why large companies make it a practice to outsource some of their business functions to competent consulting companies, in the hopes that these consultants may find the untapped potential that they could utilize to solve their problems and further grow. In a similar sense, internet marketing agencies could help you figure out what drives visitors to your website and knowing what to optimize for your business to grow.
4. Become more confident about your marketing ROI
Already one of the biggest reasons why some businesses choose not to work with an agency is because they cannot seem to see how outsourcing their marketing to an agency will generate a positive ROI on the amount spent. But it’s important to discuss with whatever agency you choose to work with and be clear on result expectations as well as the expected time frame to begin measuring these results. This makes it easier for you to know if you’re making or losing money over time. But rest assured that the goal of every reputable online marketing company is to help you maximize your marketing results within the limits of your marketing budget.
5. Stay up to date with the latest updates in the world of digital marketing
For a number of years now, we have witnessed massive updates and new trends in the world of digital marketing. As a business owner, you’re primarily responsible for managing the immediate scope of your business environment, so it’s challenging to keep up with the pace of some of these external changes— in social media, Google SEO, and even blogging. But you can easily pick the brains of the experts at a web marketing company— who spend most of their time following industry news, learning new skills and improving existing techniques and strategies— and learn in a few minutes about the latest happenings in digital media.
We’ve got your back
Working with a seasoned digital marketing agency Toronto like Webcarpenter could very well be the right choice to help you achieve your desired business breakthrough online.
If you are considering making a big impact with your brand, engaging with your audience, and altogether building a strong and successful online presence using the powers of digital marketing, we would love to work with you and be a part of your success story. We’ve helped entrepreneurs and small businesses this way and will be happy to do the same for you.
To get started, simply contact us, send us a mail or visit any of our Toronto office. We would respond back quickly and arrange for a free Digital Marketing Audit session with you where we can understand your business and walk you through all the details on getting started with us.